Pricing is part art, part math, part therapy. If you’ve stared at a number until your eyes crossed, you’re normal. Here’s the scaffolding I use when I’m not guessing from fear.

Floor: materials + minimum wage sanity check

Add canvas, paint, framing if any, shipping materials, platform fees. Estimate hours—even rough—and multiply by an hourly rate you could defend out loud without laughing. If the total scares you upward, good; if it’s still absurdly low, you’re subsidizing strangers.

Size isn’t everything, but it’s something

Larger work usually costs more in supplies and storage and risk. I use a simple size multiplier on top of a base rate, then adjust for complexity—a small piece with insane detail can outrank a big quiet field.

Prints: volume vs. dignity

Open-edition prints can be affordable entry points; limited editions justify higher prices if you honor the cap. Factor in scanning, color correction, printer or print-shop markup, and packaging. Underpricing prints trains people that images are weightless.

Raise slowly, explain never

You don’t owe the internet a thesis when your prices go up. Better work, more demand, inflation—pick your truth. Consistency beats chronic underselling; kindness to yourself is part of sustainability.

For my current availability, hit the shop or email—I quote commissions case by case.